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Old 08-01-2013, 08:20 AM   #1
Just C
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Default Hip Hop's Dead

RAP legends Run-DMC believe the true spirit of hip-hop has died:

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The trio were the first hip-hop act to score international chart success in the 80s with hits like Walk This Way and It’s Tricky.

But the New Yorkers reckon today’s music-buying public are being brainwashed into worshipping artists like Jay Z and Lil Wayne.

DMC (aka Darryl McDaniels) told me: “It was inevitable that hip-hop became commercialised but along the way our power got taken away.

“Now you got the same 12 records on radio being played over and over again. Lil Wayne, Jay Z ain’t hot, it’s just they’re programmed so many times people are brainwashed.”

The Queens native, 49, reckons he and his golden rap generation had something to say.

DMC explained: “What made us, KRS, Tribe Called Quest and De La Soul great was that we wanted to change the world, taking responsibility for our actions.

“Now everything that’s negative in stupid ass America is celebrated.”

Run-DMC are hoping to bring a bit of old school positivity back via a new FW13 Adidas Originals campaign featuring DJ A-Trak.

The track-suited dudes said: “We took positivity and made it gangsta. We didn’t want an endorsement, we never knew we would do something historic. It started a tidal wave of opportunity with marketing.

“Yes, we were materialistic, but if we rhymed about it once we never said it again.

“Before us people associated fresh sneakers with drug dealers and black stereotypes.

“So we sat on stage at Live Aid and showed the world something positive.”

Run DMC and A-Trak collide for a new Adidas campaign #Unitealloriginals"
Out of touch or do you think he has a point?
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Old 08-01-2013, 08:32 AM   #2
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He has a point tbreal
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Old 08-01-2013, 09:25 AM   #3
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He sounds salty.

An i prolly will recieve negative responses for this but....

Run dmc was corny.
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Old 08-01-2013, 09:40 AM   #4
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Salty about what though? Are DMC struggling financially? tbh I haven't followed them for yearrrrrs so I wouldn't know if he's lashing out?

And yeah they were pretty cheesy, especially compared to Erik B and Rakim, KRS and Slick Rick ect.
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Old 08-01-2013, 09:43 AM   #5
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Nah your kinda right bags, our generation of rap was way more advanced obv so run DMC can come off as corny, but as far as for their time they were the shit mos def.... I'm just more of an 05 to 07 type rap fan, the times when D block were real big, and dessert storm .... Ran an hitch, even joe budden an stack bundles ...
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Old 08-01-2013, 10:02 AM   #6
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Salty about what though? Are DMC struggling financially? tbh I haven't followed them for yearrrrrs so I wouldn't know if he's lashing out?

And yeah they were pretty cheesy, especially compared to Erik B and Rakim, KRS and Slick Rick ect.
I mean....rev is doin fine....weve all seen his tv show lmao.....but dmc is in shambles i believe.....didnt they have a vh1 documentary on how bad he fell off? Iunno

If anything id say salty about not being relevant to hiphop anymore...aside from distant memories an legends

I think he put out a recent solo project that flopped too
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Old 08-01-2013, 10:07 AM   #7
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I mean....rev is doin fine....weve all seen his tv show lmao.....but dmc is in shambles i believe.....didnt they have a vh1 documentary on how bad he fell off? Iunno

If anything id say salty about not being relevant to hiphop anymore...aside from distant memories an legends

I think he put out a recent solo project that flopped too
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Old 08-01-2013, 10:16 AM   #8
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he's the king of rock there is non higher sucker emcees shall call him SIRE
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Old 08-01-2013, 10:26 AM   #9
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yeah I remember the run show, but that's going back. Not sure if still running, I don't really watch TV unless a games on.

Didn't know DMC was on his ass and put out a fail album. But if it flopped like you say (how many people are really going to buy his shit nowadays? Lol) that's probably it.

I can still relate to some of the shit he was saying though. Same 12 songs in mind numbing rotation day in day out. Exact reason why music radio is a no go for me.
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Old 08-01-2013, 10:27 AM   #10
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i watched a documentary on rick rubin the other day and they said they him n russel formed def jam from rick rubins dorm room

thats some cool fucking shit imo

rubin said he almost cried when he heard public enemies fight the power or some shit lol
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Old 08-01-2013, 01:38 PM   #11
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Just watched the new advert they did an it aint bad
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Old 08-01-2013, 02:32 PM   #12
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He's not making any money from Hip Hop, he is not relevant in Hip Hop...so he claims it is dead when really all that died was his appeal.

Run DMC are legends, but hip hop is still alive.
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