Why do we do it?

So im in the city on one of the bussiest sts and all I can see is people scurrying along everywhere in a fastidious manner like rats, and it got me thinking....

We all know we are part of the rat race, a slave to society, so if we know this then why do we willingly participate when we know the end result. Even if you 'win' youre still a rat.

So what is the great alternative? Joining a community of recluse misanthropes?

If we all know this then why the fuck are we still doing it? We have known this our whole lives. Its like living in limbo, free enough to make choices but never really free enough to make important choices...