with regards to consumerism existing prior to the current era that's true yes but if you do get a chance to read it youll get a better idea of how much more rampant consumerism is in todays society than it was post ww2 era as you referred to. mainly it alludes to the idea that during the industrial era we gained the capability of mass production to such a degree that the only possible outcome was the proceeding consumer era which ultimately lead to our production being centered more so around services and advertisements and in such also an effort in streamlining advertisement efforts which lead to targeting a transcendant global demographic....our youth.....
the idea behind the infantilization being coupled with this consumerist strategy of our current society basically makes our parental figures want to be younger which in turn leaves them as identifying with their children more as peers....when the child realizes that their parent is not a dominant role they stop striving to achieve that level of adulthood because theres no value in becoming something that isn't a natural progression in the dominance hierarchy which is an idea that Peterson touches on briefly as well.....which is very Jungian in its base as is robert moore..... consumerism is not the sole factoring in the regression of male masculinity by any stretch but I think youd really dig this book being that this topic interests you because it gives an additional angle as to how our culture is impacting our masculinity immensely present day in exchange for propelling our globalist economy.
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