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namix · 07-11-2013, 09:59 PM

aiight i re-read it -- i understand your mission a bit more, but not "the value proposition".

i have been in the ecommerce/digital marketing scene for 9 years, currently a strategy & insights lead in our attribution marketing analytics practice @ eBay enterprise.... literally measuring the holistic impact/incrementality of the marketing channels you referenced, based on a customer's purchase path/research period...

...leading to my real question at hand: what is the conversion point bro??

selling eBooks? who is creating the eBooks, and what do they consist of?

the success of something like this hinges far more on the quality of the product than the marketing of it dogg.... cost-efficient marketing is only effective for 'ground breaking' products/ideas/innovations -- the differentiater quickly becomes about the quality/novelty of the product once a few competitors are in the space (as paid marketing/non-brand coverage thus becomes more costly)...

so again, what's this eBook all about bro?

07-11-2013, 09:59 PM	#10
namix been that, done there. Join Date: Jun 2001 Posts: 2,259 Battle Record: 2-1 Accomplishments - OM HOF Rep Power: 85246655	aiight i re-read it -- i understand your mission a bit more, but not "the value proposition". i have been in the ecommerce/digital marketing scene for 9 years, currently a strategy & insights lead in our attribution marketing analytics practice @ eBay enterprise.... literally measuring the holistic impact/incrementality of the marketing channels you referenced, based on a customer's purchase path/research period... ...leading to my real question at hand: what is the conversion point bro?? selling eBooks? who is creating the eBooks, and what do they consist of? the success of something like this hinges far more on the quality of the product than the marketing of it dogg.... cost-efficient marketing is only effective for 'ground breaking' products/ideas/innovations -- the differentiater quickly becomes about the quality/novelty of the product once a few competitors are in the space (as paid marketing/non-brand coverage thus becomes more costly)... so again, what's this eBook all about bro? __________________ well fed.