Em has been incredibly savvy in his release of this new album in a way he hasn't been with many previous albums. His last few albums all did well (Revival less so than others), but failed to take in to recognition the extremely short attention span of modern music fans...so people would talk about it for a day or two and then it's on to the next thing. With this album he has executed and timed things to perfection...dropping the album by surprise, the anticipation of this response, his daily interviews etc and it has meant that this is basically all that has been talked about for 2 weeks. And probably for another week or so too. Dropping that album out of the blue is the best career move Eminem has made in a long time.
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He listens to voices inside of his mind
Explicit and poisonous violent crime.
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