If your company's stocks plummets it implies your company has a poor outlook, which discourages investors from investing in you and discourages other companies from engaging in business relations with you
Imagine in high school, all of a sudden the basketball team decides you're secretly a gypsy because you produce weird music
Now that doesn't change anything about you, or what you do, but that affects how other people interact with you which interferes with your ability to succeed-- the value other people place on you is like a multiplier on your actual value
@
uh-oh