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The publisher has been criticised for books that are considered low-brow and formulaic, although this has also been cited as one of the reasons for their success. Feminists have pilloried Mills & Boon novels as misogynistic rape fantasies, even as hate speech, and condemned novels as responsible for poor sexual health and failed relationships among their readers.
Modern Mills & Boon novels, over one hundred of which are released each month, cover a wide range of possible romantic sub-genres, varying in explicitness, setting and style, although retaining a comforting familiarity that meets reader expectations.

I basically already write for them