You know what's worse than doing something because it's trendy? Hating it because it's trendy.
We all get it you guys are hip and edgy and everything popular is beneath you.
The ALSA raised a bunch of money because of this. And even if a lot of people do it for the "wrong" reason, it still builds awareness.
Fuckin cynical hipsters man. If you're so against it just ignore it. Stop trying to prove how cool and individual you are.
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