Three days after launching, Grand Theft
Auto 5 became the fastest
entertainment property to hit $1
billion, according to company
estimates released by publisher Take-
Two Interactive today.
"Grand Theft Auto is a cultural
phenomenon and Rockstar Games
continues to redefine what can be
achieved in interactive entertainment,"
Strauss Zelnick, chairman and CEO of
Take-Two, said in a prepared
statement. "We are incredibly proud of
the extraordinary critical and
commercial response to Grand Theft
Auto V."
The news comes just days after the
company announced that the title
tallied $800 million in sales on its
launch day.
Activision's Call of Duty: Black Ops 2
previously held the record as the
entertainment release that was the
quickest to reach the $1 billion mark —
last November, Black Ops 2 grossed $1
billion within 15 days of launch, one
day faster than 2011's Call of Duty:
Modern Warfare 3 and two days faster
than the three fastest movies to hit
that number: Avatar, Harry Potter and
the Deathly Hallows Part 2 and, most
recently, The Avengers. Black Ops 2
pulled in more than $500 million on its
launch day.
The game is available in a $59.99
standard edition, a $79.99 Special
Edition and a GameStop-exclusive
Collector's Edition for $149.99. Take-
Two did not release a figure for the
total number of Grand Theft Auto 5
copies that have been sold so far.
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